From Colorado Review Blog:
Literature is coming to the streets (again), and it’s disguised as coffee sleeves, fast food, and tanks. The Atlantic explores the guerilla-marketing techniques being deployed to promote reading worldwide in this article. The city of Grenoble, France, leads the pack with machines that vend stories according to reading time—one-minute, three-minutes and five-minutes. The Internet approves.
The machines are the brainchildren of Short Edition, a French publishing startup. The New Yorker says an “influential Hollywood director” is interested in bringing the machines to America (and possibly installing them in Starbucks). While we wait, human-children in this country will have the freedom to choose books instead of toys with their Happy Meals from February 9-15 as part of McDonalds’s Happy Meal Books drive.
Continue reading here.